Crossing the Chasm

- Geoffrey A. Moore

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Beskrivning

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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Format:
Ljudbok
Tid ljudbok:
9h 45min
Språk:
Engelska
Utgiven:
2012-12-11
Förlag ljudbok:
HarperAudio
ISBN ljudbok:
9780062262714

© HarperAudio (Ljudbok)